Personal URLs (PURLs) such as Purlcampaign.com/Marty.Thomas are a great way to increase response rates and track marketing efforts.? By utilizing PURLs in your next campaign, you will be able to:
- Increase response rates
- Track ALL responses from your promotional pieces
- Customize web pages for every one of your prospects
- Measure the effectiveness of individual campaigns
- Know who your most valuable prospects are
- Quantify results previously immeasurable